, January 9, 2004 - Miller Systems, one of Boston’s premier Web engineering and IT consulting firms, today announced it has developed a new web presence for Custom Fitness, an acclaimed Boston-based personal training service and center.  Leveraging its award-winning approach to information architecture and design, Miller Systems completed a total overhaul of Custom Fitness’ corporate identity and the site’s visitor experience.

“As a service business that caters to our clients needs, we have a deep appreciation for other service firms that can help us better communicate with our clientele and prospects,” said Jeff Rutstein, founder and principal, Custom Fitness.  Within one week of the site’s launch, Custom Fitness received four new qualified prospects for their training services.  “Miller Systems’ expertise provided us with more than just a great looking web site; we now have a world-class medium for differentiating our services, sharing helpful fitness facts and providing a clear call to action for new client prospects. The proof is in the pudding.”

Applying its scalable “beyond brochureware” approach, Miller Systems worked closely with Rutstein to carefully analyze the value points in Custom Fitness’ services, assist in defining page content and craft the right messages.  The content architecture and development was followed up with a traditional iterative design cycle that included a new corporate identity for the company.  The result is a highly improved user experience for individuals looking to improve their health and fitness that illustrates why working with Custom Fitness can be a much more valuable and results-oriented solution than simply joining a gym.

“Regardless of a company’s industry or size, all businesses must consider their corporate website as the most important representation of their brand and a means for communicating with clients and prospects,” said Seth Miller, Founder and CEO of Miller Systems, Inc.  “Miller Systems has long been committed to providing our clients with objective recommendations, timeless design and reliable technology solutions that deliver excellent return on investment.”

To view this Miller Systems production, please visit http://www.customfitness.com

About Custom Fitness
Founded by Jeff Rutstein in 1990, Custom Fitness is a Boston-based personal training service and center that prides itself on a fully personalized approach to fitness training.  Custom Fitness has been featured in over 100 international media outlets. 

About Miller Systems

Founded in 1995, Miller Systems solves business problems through the creation of elegant user experiences. The firm’s clients realize ROI through the design and development of award-winning web sites, intranets, extranets, enterprise portals, e-commerce, legacy integration, IT infrastructure and web analytics solutions. Miller Systems provides clients with expertise and accountability during engagement lifecycles by leveraging a balanced set of services that span information architecture, experience engineering, visual design, software development, IT consulting and hosting.