, February 14, 2005 - Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant online user experiences, today unveiled the website for new book, Rutstein on Fitness: Strengthening the Body to Heal the Mind. Written by fitness specialist Jeff Rutstein, Rutstein on Fitness outlines a workout program that is geared toward soothing the mind while sculpting the body. Rutstein leveraged Miller Systems’ award-winning design and development services to create an intuitive and appealing site design and e-commerce system that would help to drive sales of the new book.

As a self-published author, Rutstein sought a cost effective marketing vehicle for promoting his new book and turned to Miller Systems to build a website that would provide visitors information about his kinder, gentler workout, as well as give them an opportunity to purchase the publication directly. Working closely with Rutstein, Miller Systems assessed Rutstein’s requirements, defined a content architecture that could scale over time, and closed the loop with a traditional, iterative design cycle. The result is an engaging user experience that inspires visitors seeking health and fitness advice and encourages them to make a purchase online with their credit card.

“Having worked with Miller Systems on another project, I was very confident in the team’s abilities and trusted the firm’s experience and expertise to build a compelling site,” said Jeff Rutstein, author of Rutstein on Fitness and founder and principal, Custom Fitness personal training service and center. “I am delighted with the results—on time, on target, and on budget.”

“Having built the industry’s first online event registration system nearly 10 years ago, we have significant experience in developing e-commerce applications,” said Seth Miller, Founder, and CEO of Miller Systems, Inc. “That knowledge, coupled with our award-winning design services, allows us to create web properties with elegant user experiences that drive revenue.”

To view the Rutstein on Fitness website, visit http://www.rutsteinonfitness.com/.

About Miller Systems

Founded in 1995, Miller Systems solves business problems through the creation of elegant user experiences. The firm’s clients realize ROI through the design and development of award-winning web sites, intranets, extranets, enterprise portals, e-commerce, legacy integration, IT infrastructure and web analytics solutions. Miller Systems provides clients with expertise and accountability during engagement lifecycles by leveraging a balanced set of services that span information architecture, experience engineering, visual design, software development, IT consulting and hosting.