Miller Systems Selected to Participate in WOW Iron Chef Design Competition at MacWorld Boston

Three Person Team, Including Founder and CEO Seth Miller, to Compete for Non-Profit Web Site Design and Bragging Rights

BOSTON - June 21, 2004

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant online user experiences, today announced its participation in the WOW Iron Chef of Web Design Competition at Macworld Conference & Expo in Boston, July 12-15, 2004 at the Boston Convention & Exhibition Center (BCEC). Sponsored by The World Organization of Webmasters (WOW) and IDG World Expo, the WOW Iron Chef of Web Design Competition will give Macworld attendees a first-hand look at what it takes to conceive and create a working Web site.

The WOW Iron Chef of Web Design Competition will feature teams of three competing head-to-head, including Miller Systems, against the clock and against other teams. Monitors will display to the crowd all keystrokes made by each team as they design, code and deploy a working Web site for a non-profit institution. At the end of the competition, one winning Web site will be selected by a panel of judges for use by the non-profit institution.

“We are thrilled to participate in such a unique event and look forward to testing our mettle against our competitors,” said Seth Miller, Founder, President and CEO of Miller Systems, Inc. “This competition should be quite challenging and a lot of fun. Our team will leverage our nine plus years of expertise to deliver a user experience that the non-profit institution would be proud to publish.”

Each team of three will include designers and developers who will identify the main needs of the non-profit institution for whom they are creating the site; create a visual design for the site including graphics and navigation; render three to five pages of its content in HTML; add any specialty features they can adequately plan for in the time allotted; address a specific Web design challenge pre-conceived by the judges; and be able to describe to the judges their process and rationale for the design approach taken.

“We are delighted that Miller Systems has agreed to participate,” said Bill Cullifer, Executive Director, World Organization of Webmasters. “Hand selected from a competitive field of entries, we were impressed with Miller Systems’ team roster, including the presence of its Founder and CEO Seth Miller. We expect Miller Systems to be a formidable opponent, keeping the event interesting for competitors and attendees alike.”

To learn more about the WOW Iron Chef of Web Design Competition, please visit (update: 2004 Iron Chef Challenge site no longer active, this links to the current Iron Chef Challenge site). To learn more about Macworld Conference & Expo, please visit the Web site at

About WOW
The World Organization of Webmasters (WOW) is a non-profit professional association dedicated to the support of individuals and organizations that create, manage or market Web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing Web professionals worldwide. For more information, please visit the Web site at

About Miller Systems

Miller Systems helps mid-market and enterprise organizations solve business problems with thoughtful user experience design and smart technology implementation. By focusing on human beings first and technology second, our award-winning team consistently delivers high quality solutions that get results - and help clients achieve their goals.

Miller Systems provides a balanced set of strategic, design, and technical implementation services that help clients ensure adoption, success, and ROI. Typical engagements include web experience design and development, managed IT services, Microsoft SharePoint strategy and implementation, behavior analytics, system integration, and hosting.

Since 1995, the firm has delivered successful solutions for hundreds of organizations including WGBH, Southern New Hampshire University, Iron Mountain, Debevoise and Plimpton, Ciena, State Street Bank, and the TJX Companies. For more information call 617-266-4200, or send email to


Alana Suko
PR Counsel
Bluefin Communications