Miller Systems Unveils Site for Rutstein on Fitness Book

Provides Design, Development and E-commerce Services

BOSTON - February 14, 2005

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant online user experiences, today unveiled the website for new book, Rutstein on Fitness: Strengthening the Body to Heal the Mind. Written by fitness specialist Jeff Rutstein, Rutstein on Fitness outlines a workout program that is geared toward soothing the mind while sculpting the body. Rutstein leveraged Miller Systems’ award-winning design and development services to create an intuitive and appealing site design and e-commerce system that would help to drive sales of the new book.

As a self-published author, Rutstein sought a cost effective marketing vehicle for promoting his new book and turned to Miller Systems to build a website that would provide visitors information about his kinder, gentler workout, as well as give them an opportunity to purchase the publication directly. Working closely with Rutstein, Miller Systems assessed Rutstein’s requirements, defined a content architecture that could scale over time, and closed the loop with a traditional, iterative design cycle. The result is an engaging user experience that inspires visitors seeking health and fitness advice and encourages them to make a purchase online with their credit card.

“Having worked with Miller Systems on another project, I was very confident in the team’s abilities and trusted the firm’s experience and expertise to build a compelling site,” said Jeff Rutstein, author of Rutstein on Fitness and founder and principal, Custom Fitness personal training service and center. “I am delighted with the results—on time, on target, and on budget.”

“Having built the industry’s first online event registration system nearly 10 years ago, we have significant experience in developing e-commerce applications,” said Seth Miller, Founder, and CEO of Miller Systems, Inc. “That knowledge, coupled with our award-winning design services, allows us to create web properties with elegant user experiences that drive revenue.”

To view the Rutstein on Fitness website, visit

About Miller Systems

Miller Systems helps mid-market and enterprise organizations solve business problems with thoughtful user experience design and smart technology implementation. By focusing on human beings first and technology second, our award-winning team consistently delivers high quality solutions that get results - and help clients achieve their goals.

Miller Systems provides a balanced set of strategic, design, and technical implementation services that help clients ensure adoption, success, and ROI. Typical engagements include web experience design and development, managed IT services, Microsoft SharePoint strategy and implementation, behavior analytics, system integration, and hosting.

Since 1995, the firm has delivered successful solutions for hundreds of organizations including WGBH, Southern New Hampshire University, Iron Mountain, Debevoise and Plimpton, Ciena, State Street Bank, and the TJX Companies. For more information call 617-266-4200, or send email to


Alana Suko
PR Counsel
Bluefin Communications