Miller Systems Launches eMedicus Web Presence

Establishes Leadership and Brand Identity for Independent Review Board; Builds Future-Proof Audience-Focused Corporate Web Site

BOSTON - June 19, 2003

Miller Systems, an award-winning technology consulting firm specializing in web engineering and IT consulting, today introduced a new web presence for eMedicus-IRB, an early stage independent review board for pharmaceuticals specializing in oncology. Requiring a website that would establish its initial brand identity and scale to grow in size and content over time, eMedicus turned to Miller Systems for its domain expertise, technical skills and focused, feature-rich dataDriver site and community management tools.

“Using its detailed discovery process, Miller Systems was able to create unique information architecture for our web site that enabled us to position ourselves in the market effectively,” said Karin Gregory, Special Counsel, eMedicus. “Because Miller Systems took the time to understand our business, our corporate web site reflects our company mission accurately and meets the information needs of our key constituencies in a logical and intuitive manner.”

As a start-up, eMedicus required an online presence that would convey its leadership as an independent review board specializing in oncology pharmaceutical drug review, and create excitement over its innovative approach to the review board process through its internet based technology and best practices. Beginning the creative design cycle with the development of a formal logo identity, Miller Systems produced design elements that conveyed eMedicus’ unique business and marketing messages. Next, applying its scalable “beyond brochureware” approach, Miller Systems structured eMedicus’ site content according to site visitors’ and prospects’ requirements and interests, directing them to relevant information quickly and easily, and thereby increasing opportunities to generate revenue.

“We have long had an excellent reputation for helping start-up companies build corporate websites that meet branding, sales and future growth requirements and are delighted to be actively applying our experience in the life sciences market with eMedicus,” said Seth Miller, Founder, President and CEO of Miller Systems, Inc. “More importantly, we are delighted to provide eMedicus with the same results we deliver for all our clients—on time, on target, on budget, regardless of the market.”

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About Miller Systems

Miller Systems helps mid-market and enterprise organizations solve business problems with thoughtful user experience design and smart technology implementation. By focusing on human beings first and technology second, our award-winning team consistently delivers high quality solutions that get results - and help clients achieve their goals.

Miller Systems provides a balanced set of strategic, design, and technical implementation services that help clients ensure adoption, success, and ROI. Typical engagements include web experience design and development, managed IT services, Microsoft SharePoint strategy and implementation, behavior analytics, system integration, and hosting.

Since 1995, the firm has delivered successful solutions for hundreds of organizations including WGBH, Southern New Hampshire University, Iron Mountain, Debevoise and Plimpton, Ciena, State Street Bank, and the TJX Companies. For more information call 617-266-4200, or send email to


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PR Counsel
Bluefin Communications