Miller Systems Launches New Brand Identity and Web Site for Paradigm Works

ASIC/FPGA development shop chooses Miller Systems to support startup effort

Boston, MA and Andover, MA - June 08, 2001

Paradigm Works, a startup ASIC/FPGA development company, recently chose Miller Systems to develop new logo/identity materials, and design and produce a new web site leveraging that brand. Miller Systems worked closely with Paradigm Works founders Michael Hoyt and Jim Crocker to craft a brand that would effectively communicate Paradigm Works' core technology and exciting future.

"Miller Systems was the perfect partner during an identity campaign that included the selection of our company name, and the design and creation of our corporate identity," said Michael Hoyt, Paradigm Works founder and President. "When you develop a new logo and corporate image you are trusting your design firm to find a result that embodies your vision for the company, but that is versatile enough to accommodate whatever marketing materials we develop down the road. We couldn't be more pleased with the result."

"After the Logo/Identity design was complete, Miller Systems took our new logo and extended it to create our corporate web site", said Paradigm Works founder and Vice President of Engineering Jim Crocker. "Miller Systems was a true partner in the development of the site, which included digging in and helping us create the right content with the right message. We are very fortunate. There is no better choice in development partner for a technology startup than Miller Systems."

Seth Miller, CEO of Miller Systems, was intimately involved in the architecture and content development of the Paradigm Works site. "This is where we really get to shine. Crafting a new company's identity and then building a site that will fuel their growth is one of the best experiences we can have. We're thrilled to be Paradigm Works' partner for their launch, and are excited to be there for them as they grow. It has been a great experience for us working with a great new company."

About Miller Systems

Miller Systems provides a unique blend of design, development, and IT services that support clients’ strategic business objectives and deliver significant return on investment. The company’s holistic approach and integrated offerings allow the company to cross traditional boundaries and provide expertise and accountability during the entire lifecycle of interactive and IT consulting engagements. Founded in 1995, Miller Systems has delivered expert strategic counsel and efficient tactical solutions for such companies as Sycamore Networks, State Street Bank, IDG/Computerworld, Lotus Development Corporation, Progress Software, Brix Networks, The MacManus Group, and the Boston Society of Architects. For more information please call 617-266-4200.


Alana Suko
PR Counsel
Bluefin Communications